What is Email Marketing?
Email marketing tool is one of the digital marketing techniques that produce the best results, to the extent that, even with the advancement of the use of social networks for commercial or advertising purposes, sending bulk emails is still the method of choice for promoting products or services and retaining customers.
If you are unfamiliar with email marketing and the advantages it can offer your business, we will explain it to you in this post and show you the tools necessary to make it successful.
Email marketing, often known as mailing, is a form of digital marketing that entails sending a large volume of emails to a list of subscribers with the goal of engaging with them directly and urging them to do a certain action.
Since its beginnings, email marketing has changed. Whereas it was once something that people did on their own, there are now platforms that are specifically designed for sending mailings and have cutting-edge technologies to ensure the success of the campaign.
The subscribers who receive the message are part of a database that is typically created using forms that can be found on the website of the brand or business interested in implementing an email marketing plan.
Email marketing tools are useful for ensuring the best digital marketing strategy.
Email Marketing Tools
Sending bulk emails using one’s own methods is a very typical error made by people who want to launch an email marketing campaign for the first time, which is why the messages end up in Spam.
The best advice is to employ a specialized platform with cutting-edge email marketing tools, some of which can be listed below, in order to prevent the strategy’s failure:
Contact segmentation is crucial in order to reach the target audience because not all members of your audience have the same interests.
Analysis of messages: to make sure they have focused appropriately in line with the campaign strategy.
Effective Layouts – Well-thought-out, eye-catching emails that draw in your readers.
Automation: To improve the efficiency and effectiveness of the strategy, it is possible to automate the launch of campaigns.
Results evaluation and measurement: Mailing enables you to evaluate metrics, such as conversion rates, click-through rates, and open rates, to measure and analyze the campaign’s outcomes.
Best Email Marketing Tools
What To Look For In A Good Email Marketing Tool
You should be able to create extremely engaging email newsletters using a solid email marketing service’s simple user interface (ideally a drag-and-drop editor).
Sending mass emails that are genuinely tailored and targeted shouldn’t take much effort. Marketing automation is another name for this.
In addition, your email marketing provider must make it simple to classify consumers into groups, manage your contact list, and track the effectiveness of your email marketing campaigns.
A reputable email service provider will, above all else, make sure that your email campaigns do not land in the spam folder.
After that, let’s examine some of the most well-known email marketing service companies and see how they compare to one another.
HubSpot
One of the most well-known CRM and email marketing tools is HubSpot.
Their email marketing solution is free to start using and includes several potent automation capabilities that are intended to help you expand your company.
With the help of their simple drag-and-drop email builder and an assortment of themes, you can make a totally unique newsletter that reflects the spirit and colors of your company.
You may customize your emails for each subscriber depending on factors like device kind, country, list membership, or any other specific information you may have about the particular subscriber thanks to the direct interaction with the HubSpot email marketing tool.
Send time optimization, high email deliverability, A/B testing, in-depth performance analytics, marketing automation, drip programs, and other strong features are all included in HubSpot, which is an enterprise-level email marketing platform.
Because HubSpot provides an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, it is one of the key reasons small, medium, and corporate customers select it.
All of HubSpot’s free marketing, sales, support, and operations features are included in the free plan for HubSpot Email Marketing, along with the CRM.
You are able to send 2,000 emails and keep an infinite number of subscribers with the free version.
SendinBlue
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the quickest growth.
It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag-and-drop email editor is ideal.
You may send transactional emails, design workflows for automated follow-up emails, and segment consumers using the user-friendly marketing automation features included in SendinBlue. In order to achieve the highest email deliverability, it can also choose the ideal time to send bulk emails.
Drip
For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing tool. They provide a variety of solutions to make personalization, sales funnels, and marketing automation simple.
They provide a seamless connection for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
Drip’s intelligent marketing automation capabilities, better email segmenting, split testing features, list groupings, and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of this email marketing tool, you may increase sales by reaching out to specific clients on your email list.
Omnisend
For eCommerce companies seeking an omnichannel marketing automation solution, Omnisend is a potent SMS and email marketing tool.
Because it contains all the effective features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + online push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything since they are confident in its value proposition. You will need to upgrade to their paid services when your contact list expands.
All of the well-known website builders and eCommerce systems, including WooCommerce, Shopify, BigCommerce, and others, are smoothly integrated with Omnisend.
Constant Contact
Constant Contact is one of the largest and fastest-growing email marketing tools in the world. It is also the most easy-to-use and beginner-friendly email marketing service.
You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Bonus: Mailchimp
Because they provide an email marketing tool that is eternally free, Mailchimp is among the most well-known companies in the world.
Despite the fact that we no longer suggest it because there are better options on the market, Mailchimp is so widely used that it is impossible for us to include it in a list of the top email marketing programs.
Autoresponders, segmenting contacts into groups, an intuitive drag-and-drop email builder, and basic tracking for analytics are all included with Mailchimp. Additionally, you may set up segmenting based on geolocation and delivery schedules based on user time zones.
Bonus: ConvertKit
Professional bloggers, authors, and marketers can use ConvertKit as a powerful email marketing tool. Both its ease of use and power are exceptional.
The distinctive feature of ConvertKit is that it makes it simple to provide incentives and content upgrades with email registration forms. Additionally, it includes simple-to-use auto-responders that let you send drip emails from their emailing service.
You can quickly separate subscribers into those who are interested and those who have already made a purchase using ConvertKit. This enables you to send automated emails that seem more personal and hence enhance conversions. This is referred to as targeted email marketing in marketing lingo.
Benefits Of Email Marketing Tools
Email marketing brings a series of important benefits for brands and companies, among these we can mention the following:
- Increase sales possibilities: each user who receives and reads a message from a company has a high chance of becoming a potential customer, thus increasing sales or conversions.
- The direct channel between the brand and the user: through email marketing, the company can create a direct channel of communication with its users to, among other things, share valuable content or notify them of the latest updates. In this way, it is possible to retain subscribers.
- It’s inexpensive: this is one of the cheapest and best-performing digital marketing strategies. In this sense, specialized platforms offer very affordable prices and even packages with tools that can be used a lot.
- Reinforces the image of the brand: Mass emails can be personalized and can be used to tell stories with which subscribers feel identified, which definitely reinforces the image of the brand or company before its audience.
Conclusion
Great email deliverability rates are revealed for each of the email marketing tools in this post.
There are, however, a few steps you can take to guarantee that your marketing emails are always delivered.
- Make Use of a Business Email Address
- Send Targeted Emails based on Interests
In addition to using email marketing tools, we advise adding web push notifications to your website. This is another effective strategy for staying in touch with website visitors even after they leave.
We trust that this article provided you with a thorough review of the top email marketing tools for your company.
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